In recent years, the big health industry has ushered in a spurt of growth, rapid development also means fierce competition, and innovation is the core of enterprise competitiveness, innovation has become an indispensable part of enterprise development. The development of Haiji Industry profoundly follows this law of the market, and gradually grows into a giant ship of the big health industry in the development process of continuous adherence to differentiation and innovation.
In 2016, Haiji Industry cooperated deeply with Guangzhou Pharmaceutical Baiyunshan, followed the development trend of China's major health industry, and released the company's first health and wellness product - Baiyunshan Viichi Vegetable Essential Oil (current name). As the company's representative product, Baiyunshan Weiyi Essential Oil was selected as one of the "Star Products" of Guangzhou Pharmaceutical Group. Its advantage lies in the fact that it combines a variety of modern techniques, extracted from dozens of Chinese herbal medicines and herbs, with genuine materials and craftsmanship, and was well received and fully recognised by the market upon its launch.
In the field of health, Haiji also creatively launched a series of "Healthy Beauty" explosive products - Baiyunshan Weiyi Essential Oil, Baiyunshan Weiyi Complex Probiotics, Baiyunshan Weiyi Multi-effective Moisture Repair Mask, Baiyunshan Weiyi Probiotics, Weiyi Cranberry, and Weiyi Cold Dressing Gel. Its series of products have won a good reputation for its excellent quality and market competitiveness, such as anal haemorrhoid cold compress gel and Zango capsule.
In the face of changes in the external economic situation, industry development trend, market consumer demand, etc., Haiji Industry focuses on the main business, precise force, and play a good combination of innovative development. The launch of each product has differentiated product advantages and market competitiveness, can be different consumer groups of different needs, the company also understands the importance of innovation, for the independent brand of R & D investment in the continuous increase, in order to promote the independent brand to become a sustainable and stable enterprise new growth, further expand the market, increase sales, branding.
